Social Media Content Strategy & Development, Videography, Email Marketing
INDUSTRY:
Retail
DURATION:
2026–Present
THE RUNDOWN
Hazeltine Scent Co. hand-pours small-batch coconut wax candles in New Orleans, made with essential oils and perfume-grade fragrance. The catch is that you can’t smell a candle through a screen, so our job is to make people feel it instead. We plan and shoot social videos that capture the craft, the ritual, and the mood of every pour. Then we follow it up with email marketing that keeps their community coming back for the next scent.