HomeIQ by Burk

HomeIQ takes the guesswork out of home maintenance with a subscription that keeps every house running the way it should, so it needed a brand just as smart. We built a tech-forward identity from the ground up, starting with a custom mark that forms an “i” and a “q” inside the shape of a house, then developed the full system of logo variations, colors, and typefaces. From there, we designed the introduction folder every potential client receives, opening with a clear business card as modern as the brand itself. Inside, trifolds explain the subscription, service tiers, and maintenance program. Seasonal checklists show what’s handled year-round, and an FAQ, welcome letter, and payment authorization form make signing on easy. Every piece is custom, so the brand feels as dependable as the home it’s protecting.