THE RUNDOWN
JAG Law needed a brand that felt as sharp and composed as the advice they give. We built the mark around two ideas. A classical column stands for law and justice, and two hand-drawn jaguars, a nod to the firm’s name, bring the kind of quiet strength clients want in their corner. Deep olive and warm cream, set in a refined serif, feel traditional and trustworthy without tipping into stuffy. The full system is built to work everywhere the firm shows up, so it makes its case before a word is spoken.
