Urban Properties brought us on to help lease Silvertown, a new retail and office development in New Orleans’ Central Business District. Before the first tenant moved in, the property needed a look of its own, so we started by designing its logo, a clean, modern wordmark that gives the space a distinct identity. From there, we built the leasing deck that does the selling. Site plans and neighborhood maps show prospective tenants exactly where they’d be, while custom graphics and the story of why restaurants and retailers thrive in the area show them why it’s worth it. It lets tenants see themselves at Silvertown before signing a single lease.