Timber Pizza Co. started as a wood-fired neighborhood favorite on the East Coast and is now franchising across the country. The challenge was building campaigns that could travel without losing the local charm that made people love it in the first place. We lead campaign strategy and creative direction, with custom illustration giving every concept a look that’s unmistakably Timber. Geotargeted ads and website graphics introduce each new neighborhood to the brand, in-store signage, menus, and branded giveaways make every shop feel like it’s been on the block for years, and email keeps fans in the loop on what’s coming next.