Campaign Strategy & Concept Development, Graphic Design, Social Media Content Strategy & Development, Videography, Photography, Motion Design, Social Media Management
INDUSTRY:
Retail
DURATION:
2025
AWARDS:
Silver ADDY
THE RUNDOWN
Kits makes shoes for kids who never sit still. The brand was ready to launch before the product photos were, so we built a custom motion graphic from its illustration system and let Kits make its first impression with personality instead of a product shot. That launch grew into The Magic of Childhood, our award-winning campaign. We paired product photography with editorial-style graphics layered with illustration, produced Reels of kids in motion doing what the shoes are made for, and told the founder’s story so parents know who’s behind the brand. It speaks to parents, but feels like childhood.